A Shaw and Rogers Merger?

It was announced on Monday that Shaw(SJR.B) and Rogers(RCI.B) have planned to merge to the tune of $40.50(for Shaw) in an all stock deal worth $26 Billion. This is a pretty big deal considering the fact that this will only leave 2 other real players in the Canadian Telecom market who is Bell(BCE) and Telus(T).This